Growing the Team

We would like to introduce Raylin, our newest member to the growing Luevo team. Raylin is a recent graduate who holds a Master of Arts in Communication and New Media from McMaster University in Hamilton.  Raylin will be focusing on marketing and using her social media savvy on Luevo’s digital networks like Facebook, Twitter, Vine, and Pinterest to connect with fashionable and tech minded followers.

Identifying with her artistic side, Raylin has always had a passion for the arts, which developed from her experience as a writer and dancer to her interest in music, fashion and the visual arts. Through working in a fashion boutique in Port Credit, Raylin’s interest in fashion soon matured into her aspiration for working in an environment that combined fashion and her academic career.

Rather then approaching fashion narrowly through clothing, Raylin says that she admires the words from Madam Coco Chanel, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”. Raylin enjoys keeping up with the latest fashion news and trends, walking in the streets to find fashion inspiration and constantly looking at different places in the world for fashion influence. When in the streets of Toronto, she is a seeker for street art and says the colours and designs imbued in the streets inspire her.

While fashions may grow fainter, Raylin agrees that style is eternal. Her style is feminine and classic with contemporary aspects, admitting she is a fan of fashionista, Olivia Palermo. In terms of fashion designers, Raylin enjoys the styles of Montreal based, Ilan Elfassy founder of Soia & Kyo. Along with being a supporter for made in Canada fashion, Raylin says her Soia & Kyo jacket is the perfect blend between classic style and practicality for Canadian weather.

Handmade headband

Fond of authentic things, Raylin is a passionate collector of unique accessories and is currently collecting handmade headbands. She is looking forward to attending Toronto’s upcoming One of a Kind Show to meet talented artisans. On Sundays, you can find her in a local coffee shop where she reads autobiographies, and writes about something that inspires her.

Born in Mississauga, she currently resides in Port Credit where she enjoys window shopping and walking along the Credit River surrounded by friendly people who have a community centric lifestyle.


You can follow Raylin’s tweets @LuevoFashion