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This is part 2 of a two part interview with Toronto based independent fashion designer Lois Laine. Lois designs eco-friendly clothing with fabrics and labour sourced in Canada. If you haven’t already, check out part one of this interview here. What do you hope your consumers see when they are attracted to your brand? I […]
When it comes to local talent, Toronto does not fall shy of exciting and diverse artists, and Lois Laine, independent fashion designer is no exception. Possessing a precision for architectural elements coupled with feminine subtlety, she began her self-titled eco-friendly line in 2011. Her journey began after having earned a degree in interior designing and […]
A giant warehouse, an oversized lumberjack style plaid shirt, top-notch street style and great music could only be all at FAT Fashion Week. Well, that is what I have been led to believe since moving to Toronto. You see I’ve never had an opportunity to attend FAT being from the east coast, but so many […]
We are so excited to have seen a wonderful 2014/2015 season with so many amazing collections being funded on our platform! Here is a short list of FAQs to prepare you for the application process: Q1. I am fresh out of school can I still apply? A1. Yes. Your acceptance depends on a combination of […]
Yet another week of fashion extravaganza stormed through our city, and many emerging fashion designers have had the opportunity to mingle, network or even launch their collections. I am a big follower of everything that moves in the fashion industry: bloggers, stylists, designers, fashionistas and pretty much anyone that cares and is involved in the […]
In one of our previous posts we highlighted some of the challenges that aspiring fashion designers encounter when starting up their businesses (you can find the full article here). To sum up, here are the top three problems: INITIAL FUNDING – FORECASTING DEMAND – GETTING PRE-ORDERS Let’s be honest, the fashion industry does not take […]
As an aspiring fashion designer, creating patterns and designs is fun, creative and for some – a relatively easy process. But, consistency of sales and strong demand forecasts is the most difficult aspect of starting up a fashion business. Here are some obstacles that you will have to overcome in order to achieve a sustainable […]
The Academy Awards are known for launching emerging fashion designers. A relatively unknown designer is introduced to millions of people at one single event. Some of the world’s most recognized starlets will be photographed wearing an independent label and we wonder who is going to be the next Elie Saab? The Beirut-born emerging fashion designer Elie Saab, […]
It seems that in today’s society it is becoming increasingly hard to start something new, may it be in our personal lives or in our professional careers. Most likely, it is the fear of failure that impedes us from trying new things. While enrolled in my MBA program I lost my comfy marketing job. That was […]
I recently attended the GREEN JOBS FORUM in Toronto to find among the speakers many young entrepreneurs in the fields of fashion and beauty. I became curious about eco-trends in fashion when we were recently approached by local designers Alexandra Wilson and Jessica van Enckevort from LittleWhiteDress (we will review their line in a separate post). We are picky eaters, picky travelers, […]
We are a team of marketers, strategists and storytellers. We want to empower emerging fashion designers with access to free tips and tools to manage their business. More so, we offer consulting services, webinars and online fashion courses.
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