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In the first part of this series, we discussed the basics of communications and branding. Today we’ll take you through the practical steps to branding your collection. Presence This step is vital in having a place to communicate your existence to fashion followers. Which markets have you chosen and what are you target customers? Presenting […]
As 2014 winds down, you don’t have to look hard to find an abundance of articles, slideshows and pictures of the year in fashion. One of the trends we always like to look out for is the Pantone fashion color of the year. Why it’s so great is because it gives fashionistas the chance to take part […]
The holiday season has arrived! We could not be more excited! Snow, eggnog, Christmas music and of course endless holiday parties and gatherings. This is your chance to see friends and family that you haven’t seen since this time last year, so make sure you are the envy of all the guests by sporting one of […]
Just because it is getting colder outside doesn’t mean you have to sacrifice fashion to keep warm. We’ve collected some of our favorite statement winter coats that are sure to make you look great while still keeping warm. We have selected a variety of coats of different styles, warmths and prices to make sure you […]
Are you a designer with a great collection? Perfect. Now you just need to sell it by using branding and communications; you need to let others know of your amazing designs! This is a three part series aimed at giving emerging designers the top branding and communications tips they need for their businesses. In order […]
Beautiful San Diego is filled to the brim with incredibly stylish people. This isn’t to say that everyone has the same style, on the contrary, we find San Diego has a beautiful mix of many styles and here, we explore them! There’s the art majors who visit the Balboa Park museum in admirably smart attire, the thrill-seekers […]
Wearing a dress outside in the winter is sometimes hard to pull off, but model Miranda Kerr does it effortlessly! The long jacket and over-the-knee boots are perfect for being able to sport a cute dress while still covering up and keeping warm. We used this look as inspiration to re-create it as an outfit […]
As the weather is getting colder, it is great to have a some stylish alternatives like the toques and hats from Vivid Clothing brand to keep warm. The best part about these is that all of the garments are both high-quality and affordable, while still being ethical by being completely designed and manufactured in Canada. We […]
One of the most buzzed about winter trends 2014 is most definitely metallics. This shiny and edgy trend is making a huge splash in the fashion industry, we’ve seen it on the runway, on celebrities and in everyday street style. We’ve created a couple looks for you to try out this new and fashionable trend […]
We are a team of marketers, strategists and storytellers. We want to empower emerging fashion designers with access to free tips and tools to manage their business. More so, we offer consulting services, webinars and online fashion courses.
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