The Designer Behind VIVID Clothing Brand Julia Alimova

As the weather is getting colder, it is great to have a some stylish alternatives like the toques and hats from Vivid Clothing brand  to keep warm. The best part about these is that all of the garments are both high-quality and affordable, while still being ethical by being completely designed and manufactured in Canada. We got the chance to grab an interview with the talented designer behind the brand, Julia Alimova.

Julia graduated with a Bachelor degree in Management and Economics from her city in Ukraine and has always had a interest in graphic design. This knowledge of businesses and passion for design is what helped her get her foot in the fashion industry. When Julia moved to Canada she got the opportunity to pursue her enthusiasm for fashion and created Vivid Clothing. We asked Julia about the inspiration behind her new collection and insight on being a designer.

What inspirations did you draw on to create this collection?

This collection of accessories is inspired by street style, bright colors, patterns and of course nature.

What is the thing that makes all this hard work and effort worth it for you?

The happiest person is the one who loves his/her job and enjoys what he/she is doing in life. For now, I am sewing

all the garments myself; every stitch is placed by me. As a result, I am doing what I really love to do, and

what I get – is absolutely worth this hard work and effort.

What was the turning point in your career that made you say “Yes I’ve finally made it”?

First products under VIVID Clothing brand were T-Shirts and hoodies, designed and screen printed by me.

I think that the turning point was when I actually started to do the whole manufacturing (sewing) myself.

This means, that for now some items will be in limited quantities, but I can control every step of

production.

How would you describe your process of inspiration? What do you do to keep your ideas fresh

and interesting?

I find my inspiration in colors, nature, street art, everything that surrounds me.

If you could describe your new collection with one word, what would it be and why? What would you

say the overall theme of this collection would be?

Practical & Stylish. Catchy. This collection of accessories includes neck warmers, toques and bucket hats.

All of these items are designed for Canadian winters. They are warm, functional and stylish at the same

time. The inner layer of the neck warmers is micro fleece, which is extremely soft and nice to the skin. The

outer layer is stretchable, which allows scarf to fit perfectly for everybody. All seams are hidden.

The bucket hats are made of denim, lined with cotton, which helps to keep warm even in winter.

You can now shop for Vivid Clothing on Luevo, here.

Learn more about the brand and the designer by checking out their Facebook page and Instagram or viewing the Winter 2014/2015 lookbook.