Introducing Lois Laine

Lois Laine – instant favourite clothing – creates playfully chic clothing for the modern superwoman. Lois Van Koughnet is the designer behind the independent label and her design couples architectural elements with feminine subtlety to transform comfortable clothing into timeless pieces. She has spent years studying pattern drafting and after an inspirational trip to India she began her self-titled eco-friendly line in 2011. The Lois Laine garments are made of quality eco-sensitive and natural fabrics including organic cotton, silk, wool, bamboo, hemp, recycled polyester, and production bolt ends. This designer has the unique talent of bridging the casual and dressy allowing the garments to be worn in multiple settings. All her pieces make a statement but at the same time have a certain degree of subtlety.

Lois has had great success selling at some of the largest events in Toronto, most recently at The One of a Kind Show  and the Green Living Show . You can find some of her designs in the Notion Style boutique in Toronto and with her eco-label she is a member of Fashion Takes Action .

We are very excited to have Lois as one of our designers and she is now working on a new collection that will be available for pre-ordering on Luevo. Sign-up today to have exclusive access to her timeless pieces here.