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Instagram – Lessons from 2014 for emerging fashion designers

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Simply Measured recently released their 2014 Q4 Instagram Study. The study included over 6,000 posts from 82 brands active on Instagram (from Interbrand 2014 top 100 brands),  and over 129,000,000 likes. Basically – think of it as a study of the most successful brands on Instagram. In this post I will summarize their key findings  and how they relate to you, the emerging fashion designer.

If you are a fashion brand, should you care about yet another social media platform?

YES, and here is why Instagram is important:

  • Over 300,000,000 monthly active users
  • Over 2.5 Billion likes per day
  • 86% of brands are already on Instagram
  • Brands have a very high engagement rate on Instagram
Instagram statistics Simply Measured

From SimplyMeasured.com

 

Some of the most interesting findings of this study:

  • The brands in this study are posting more and more on a regular basis
  • Post engagements are steadily growing for these brands
  • The average caption length is 141 characters long – including hashtags
  • But they couldn’t find any direct correlation between caption length and engagement rates
  • Posts that mention another user in the caption get 37% more engagement
  • Top brands have on average 3 hashtags per post
  • Geo-located posts see 50% more engagement

 What should you do?

  1. Post consistently (Experiment and find the right balance for you: maybe it is once a day, maybe it is once a week, but be consistent)
  2. @Mention other users in your posts ( you can do this to show appreciation to partners such  as MUA or to your clients)
  3. Tag the location of your posts (for example if you are at a fashion event)
  4. Focus on content not length of the caption
  5. Filters don’t have a correlation with engagement rates, in fact most brands post with no filters
  6. Don’t go overboard with hashtags; stick to 2-3 per post

Instagram is a very powerful social media platform, remember an image is more than a thousand words! This is why you should use good quality images, use the right hashtags, engage with your fans  and just be creative and have fun with it! If you have any questions about Instagram or your social media strategy, let us help you!

Creativity

This article was written by our co-founder Ana Cara, marketing consultant and social media professor.

 

 

Instagram and Fashion: 5 Emerging Instagrammers

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There is no doubt that Instagram is one of the most popular photo-sharing platforms available to the masses. If you don’t know what Instagram is, the app that is available for your smartphone gives users the option to edit and share photos with quirky filters. Instagrammers’ latest masterpieces can be shared with their followers.

It has become a great way for fashionistas to showcase their style and inspire their followers to express themselves through the clothes they wear and the photos they share. Because of this, I have found some of my favorite Instagrammers to inspire Luevo readers.

Meet fashion blogger Pari Ehsan. One look at her Instagram feed and I was instantly entranced. Her photos exhibit beautiful pieces of artwork found in galleries and studios from all around the world alongside her alluring outfits, stunning makeup and elegant hairstyles. On her website you can read her admirable take on each design and even learn about her ensemble. It’s no wonder she has over 200K Instagram followers.

 

Paridust Instagram starFrom @paridust

Christina Caradona is fashion and lifestyle blogger based in New York City. Her feed is the perfect blend of citystyle meets avant-garde. Although her outfits are beyond good-looking, it is on her blog where you can actually find out what she is wearing in each photo plus gain exclusive know-how on the ways she keeps herself looking radiant and healthy. Her 135K friends on Instagram probably love her fashion sense as much as I do.

Troprouge Instagram starFrom @troprouge

Vintage lover, Steffy Degreff, is a happily married, doggy-momma who launched Steffy’s Pros and Cons  back in 2011. Her photos on Instagram are what originally caught my eye because they are so lively and colourful, not to mention, stylish. However it was her just as nicely-polished, blog that stole my heart with all its trendy posts and photos of her dog, Claude Pepper. Find out what Degreff is wearing at the bottom of each blog post. 51K followers is nothing to look past and this instagrammer is definitely on her way up.

Steffy instagram starFrom @steffyspandcs

This Instagrammer’s name is Bonnie Barton and her Instagram photos are some of the cutest I have seen. Almost every one of her posts has her signature hazy filter and her lucky 120K followers get to see some adorable cats, every once in a while. But what I loved the most were her charming outfits. I can tell she is a fan of floral and lace, but she always finds ways to switch it up with different prints or styles while maintaining that feminine approach. Learn what she is wearing from her blog,  Flashes of Style.

Flashesofstyle Instagram StarFrom @flashesofstyle

Last, but certainly not least, we meet “aliencreature”, a self-proclaimed martian who happens to have great style. Her metallic-purple hair is one of the things her followers admire most about her but when looking through her website, Alien Creaturex. it became clear that they love her edgy fashions as much as I. Although she is not an official fashion blogger, she definitely inspires her 320K followers to push the boundaries and take risks with the clothes they wear.

Aliencreature Instagram starFrom @aliencreature

Who are some of your favourite instagrammers? Give them a shoutout by tweeting @luevofashion

This article was written by our co-op student-extraordinaire, Samantha Chung Sang.