Mercedes-Benz Start Up Competition 2013
Mercedes-Benz Start Up is an annual competition for start-up fashion designers hosted at World Master Card Fashion Week and it is focusing on talented fashion designers across Canada. With the promise of ongoing mentorship, a solo catwalk during fashion week next season and editorial support in FASHION, one of Canada’s leading magazines, the grand prize is highly sought after. It was obvious there was no shortage of talented participants for the competition, as each of the eight lines presented were exceptional in their design and execution. At the end of the show, the grand prize was awarded to two winners instead of one for the first time in the competition’s history.
The first winner, Malorie Urbanovich, is an Edmonton based designer who showcased not only beautiful easy to wear pieces, but nostalgic 90s throwbacks. Malorie Urbanovich has given us permission once again to find love layering simple silk dresses with boxy plush cardigans and sweaters. The outfits were reflective of design as a whole in architecture and interior design, with a minimalist, comfortable and unpretentious feeling. Any of her pieces would be a timeliness addition to any wardrobe for Spring 2014.
The second winner, Celine Raizonville, hails from Montreal with her urban chic line Matiere Noire. During the show, Celine presented soft, feminine boxy pieces from her Spring 2014 line in soft solids and bold horizontal striping. The neutral colour palette of black, white and oatmeal often had a punch of plum, a colour usually reserved for darker fall colours. The colours were a refreshing change for a Spring collection. Her collection was rounded out with quirky visors and a youthful socks-with-heels look.
For all of the reasons listed, it is clear why a deadlock took place between the judges. Each line encompasses a perfect balance of fresh style paired with favourite attributes from fashion past. Any piece from either collection not only support Canadian fashion, but independent fashion designers as a whole.
Article written by guest-blogger @Bhreigh