Introducing Guest Blogger Jonika

When it comes to fashion blogging Jonika takes most of her inspiration from travel, music and theatre. She recently graduated from The University of Guelph-Humber for public relations and media studies. Her well-rounded taste in a variety of subjects is what makes writing about fashion more enjoyable for her because fashion is incorporated into many different things.

Long before the widely popular song ‘Thrift Shop’ dominated the music charts, finding a great buy for an incredible price was, and still is why Jonika loves to go thrift shopping. She finds that mixing older and newer pieces together makes for a more unique look. Also, this lessens the chance of someone wearing the same outfit as her at an event, which is every woman’s nightmare.

Jonika draws her style from the love she has for hip-hop music and South Korean fashion. Hip Hop artists such as Azealia Banks, Kendrick Lamar and Childish Gambino adds inspiration to her wardrobe. Jonika’s love for Korean entertainment is where her adoration for their fashion comes from.

Her favourite and most recent purchase is her black cutout booties pictured below. They are super chic, cute but still can be worn in an edgy way, which sums up Jonika’s fashion sense.

Jonika shoes

Traveling gives people the opportunity to discover more about themselves and the world they’re surrounded by. Jonika uses this idea of traveling to study fashion intently from around the world. Fashion can change drastically depending on location, weather, people etc. The importance of travel for Jonika encourages her to learn about other cultures and their fashion. Ultimately, it is not just about fashion but also about the learning experience that accompanies it. She is currently planning a trip to Spain as she finds the architecture moving there.

Jonika Image

Be sure to follow Jonika on Twitter @JonikaJun

Growing the Team

We would like to introduce Raylin, our newest member to the growing Luevo team. Raylin is a recent graduate who holds a Master of Arts in Communication and New Media from McMaster University in Hamilton.  Raylin will be focusing on marketing and using her social media savvy on Luevo’s digital networks like Facebook, Twitter, Vine, and Pinterest to connect with fashionable and tech minded followers.

Identifying with her artistic side, Raylin has always had a passion for the arts, which developed from her experience as a writer and dancer to her interest in music, fashion and the visual arts. Through working in a fashion boutique in Port Credit, Raylin’s interest in fashion soon matured into her aspiration for working in an environment that combined fashion and her academic career.

Rather then approaching fashion narrowly through clothing, Raylin says that she admires the words from Madam Coco Chanel, “Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what is happening”. Raylin enjoys keeping up with the latest fashion news and trends, walking in the streets to find fashion inspiration and constantly looking at different places in the world for fashion influence. When in the streets of Toronto, she is a seeker for street art and says the colours and designs imbued in the streets inspire her.

While fashions may grow fainter, Raylin agrees that style is eternal. Her style is feminine and classic with contemporary aspects, admitting she is a fan of fashionista, Olivia Palermo. In terms of fashion designers, Raylin enjoys the styles of Montreal based, Ilan Elfassy founder of Soia & Kyo. Along with being a supporter for made in Canada fashion, Raylin says her Soia & Kyo jacket is the perfect blend between classic style and practicality for Canadian weather.

Handmade headband

Fond of authentic things, Raylin is a passionate collector of unique accessories and is currently collecting handmade headbands. She is looking forward to attending Toronto’s upcoming One of a Kind Show to meet talented artisans. On Sundays, you can find her in a local coffee shop where she reads autobiographies, and writes about something that inspires her.

Born in Mississauga, she currently resides in Port Credit where she enjoys window shopping and walking along the Credit River surrounded by friendly people who have a community centric lifestyle.


You can follow Raylin’s tweets @LuevoFashion