Southern Style: A closer look at the Dallas Fashion scene

The fashion world is constantly expanding especially when it comes to previously undiscovered fashion scenes. The South is doing its part to bring more attention to its own fashion scene.  One place in particular is Dallas, Texas which is gaining more notoriety in the world of fashion. Even the Kaiser himself, Karl Lagerfeld stopped by for his traveling fashion show there last December.   One upcoming fashion event to take notice of is Fashion X Dallas.   The three night event will take place November 6-8, showcasing collections from gifted independent and emerging designers from the U.S along with other countries. The event includes eight emerging designer runways and one headlining collection to close the evening taking place on November 6th and 7th.   Dallas also has its share of noteworthy fashion bloggers who are sharing their take on what’s hot in the world of fashion.  Here I am highlighting three Dallas based bloggers who not only have their own significant online presence, but keep readers up to date with the latest fashion happenings in  Dallas and surrounding areas.

So Then They Say
Mary Summers Hafner is the owner of the travel, fashion and lifestyle blog So Then They Say.  Since launching in January 2011 it has developed quite a following on social media (i.e Instagram, Twitter and Facebook).  Originally starting off as a fashion only blog So Then They Say has since incorporated travel and Home Décor. Recently Mary attended the Mulberry opening in Dallas . Summers Hafner offers an interesting balance of her travel finds & fashion in Dallas along with other areas. To find out more about Mary Summers Hafner check out her blog at

Mary  Summer Hafner of Of Then They Say

Oh So Cynthia
Another noteworthy Dallas based blogger to highlight is Cynthia Smoot of the lifestyle blog Oh So Cynthia. Smoot spends her time as a Marketing Strategist, Public Relations networker, Southern Belle and Blogger.    Oh So Cynthia is where you will find the latest events and trendy people in the Dallas area. From food to fashion and things in between if it’s happening in Dallas you will find it on Oh So Cynthia.You can catch Cynthia at upcoming fashion events such as Fashion for a Passion and FGI Night of Stars on November 1st & 14th. You can find Oh So Cynthia at  Oh So Cynthia can also be found on several social media platforms including YouTube!

Dallas Lifestyle Fashion Blogger Cynthia Smoot

Doni Brown
Lastly, Doni Brown has her own blog/website Doni Brown.  In addition to being a fashion blogger Doni is the owner the brand TWEAKED, as well as a Fashion Stylist and Creative Director. She also is one of the contributors of on DFW Beauty Guide.  Not only will you find events, fashion news, and tips you will also find a fashion styling section.  Here you will find personal sessions with services offered by Brown such as wardrobe reconstruction, wardrobe maintenance, personal event styling, and group styling.   You can catch Doni at Style Your Life on November 1st.   To keep up with the latest from Doni and her blog check out at .  She can also be found Facebook, Instagram, Twitter, and Google Plus just to name a few.

Doni Brown

Dallas is making sure that the fashion fans and pros alike take notice of what it has to offer when it comes to fashion.  From bloggers, designers, and events Dallas based fashion will receive the recognition that it deserves.  Be sure to check out Fashion X Dallas on November 6-8 and be on the lookout for Mary, Cynthia and Doni.  I have a feeling we will be seeing lots more from the Dallas fashion scene.

This article is written by Tamarah. Follow her on Twitter @TZB86

Are you looking for a new writing opportunity? Perhaps you have style tips that you would like to share with the world? We value new fashion trends and are always looking for talented guest bloggers. If you’re a blogger or writer, this is the place for you to get noticed. Can you see yourself as a part of our blogging team? Apply here!

Jaefields, a look behind the emerging Portland brand

Wookie Fields is the design talent behind ultra cool label Jaefields, a fashion line that looks and feels right. Fields’ Spring/Summer 15 collections walked down the runway this season at Portland Fashion Week and drew many to long for his versatile pieces. The clothing that makes up the Jaefields line comes from a creative thought box of Fields’ background experience in programming and algorithms. He has always been a designer in essence and his foray into apparel and product design shows his well balanced aesthetic.



The Jaefields collection has an obvious streetstyle aesthetic that is strengthened by its versatility and functionality. Fields has paid attention to the tiniest details from the material to the length of a clothing item to make pieces feel at home on the wearer, and not in a boring way. His ideas are always fresh as the collection translates his evolving taste and ideas gathered from his travels around the world. Any world traveler knows her or himself, and Jaefields is what can make up the contents of a perfect suitcase.

“Fashion is one way of defining your character and you shouldn’t have to sacrifice the comfort for design…From the right material to the right cut, this fall 2014 really accentuates those two words, versatility and functionality. It’s simple and essential for any occasion.”


Jaefields’ intent is to create unique, stylish and versatile garments with focus on functionality. Each collection is made of carefully curated garment, all originating from Fields’ search for the perfect pieces. Like any other emerging designer, growing the brand and gaining exposure has been a challenge, but the designer is extremely driven and motivated by the process of creating perfect designs which can only bring more success in the future.